7 Best SaaS Marketing Podcasts in 2026 (Ranked by a Founder)

I paid $13,000 for a mastermind once. Worth every cent.

But before I had the money for that, I had two free things: a podcast app and a long commute.

That's where I learned to market software. Not from a course. From founders talking honestly into a mic about what actually moved their numbers — and what quietly torched their budget.

So when people ask me for the best SaaS marketing podcast, I don't give them the Feedspot top-50 dump. Most of those lists are stuffed with dead shows that haven't published since 2023.

This is the short list. Seven shows I actually keep in my rotation, ranked. Who each one is for, what you'll really learn, and the honest catch with each.

One disclosure up front: the #1 pick is mine. I'll tell you exactly why it's there and you can scroll past it if you want. The other six stand on their own.

How I ranked these

Three filters. Nothing fancy.

1. Still shipping. If the last episode is older than a few months, it's off the list. Dead feeds don't help you.

2. Tactics over theater. I want the host to push for the real number — the CAC, the channel, the email that converted — not let a guest hide behind “we focused on brand.”

3. Made for builders. Most marketing podcasts are made for marketers at a Series B with a team of nine. I weight toward shows a bootstrapped founder doing $5K–$50K MRR can use on Monday morning.

If you want the broader founder-interview lineup instead of marketing specifically, I keep a separate roundup of the best podcasts for SaaS founders. This page is the marketing cut.

1. Profitable Founder Podcast

Full disclosure: this one's mine. I host it, so take the ranking with the appropriate grain of salt. Here's the honest case for it anyway.

Every week I sit down with a bootstrapped SaaS founder making somewhere between $100K and $10M a year and we go straight at distribution. No fluff intro about their childhood. The first real question is usually “where did your last 100 customers actually come from?”

Why it earns the top slot for a marketing list: most of these founders never had an ad budget. They had to win with content, SEO, cold outreach, communities, and build-in-public. That's the exact toolkit you need when you're bootstrapped, and it's the stuff the big-budget shows skip.

Best for: founders under $1M ARR who have to make marketing work without burning cash.

The catch: it's interview-driven, so you get one founder's playbook per episode — not a tidy framework. You have to do the pattern-matching across episodes yourself.

2. Exit Five (Dave Gerhardt)

Dave built marketing at Drift and Privy before this, and it shows. Exit Five is the closest thing B2B marketing has to a locker room — real practitioners arguing about positioning, demand gen, and what's actually working in the channels right now.

It's more community than show (there's a paid membership behind it), but the podcast alone is a clinic in B2B SaaS messaging. If you've ever stared at your homepage thinking “why does this read like every other tool,” this is your fix.

Best for: B2B SaaS founders who need to sharpen positioning and demand gen.

The catch: it skews toward mid-market and up. Some episodes assume you already have a marketing team and a budget.

3. SaaS District (Akeel Jabber)

Akeel runs this out of HoriZen Capital and he's recorded well over 100 episodes since 2020. The lens is operator-and-investor, so you get growth marketing, conversion optimization, pricing, and the occasional acquisition story all in one feed.

What I like: he goes deep on conversion and retention, not just top-of-funnel. For a SaaS founder, that's where the money actually leaks — onboarding, activation, churn — and most marketing shows ignore it.

Best for: founders who want growth + retention tactics, not just acquisition.

The catch: the back catalog is huge and a little uneven. Cherry-pick by guest and topic rather than starting from episode one.

4. The SaaS Revolution Show (SaaStock)

This is the SaaStock house show, started by Alex Theuma. SaaStock's whole world is founders scaling toward $10M ARR, and the podcast reflects that — founders, execs, and investors trading scaling tactics, including a lot of go-to-market and marketing.

It's polished and the guest list is strong. When you want the view from founders a couple stages ahead of you, this is a good window into what marketing looks like at the next level up.

Best for: founders past product-market fit thinking about how to scale GTM.

The catch: it leans aspirational. Earlier-stage bootstrappers may find some episodes a size too big for where they are.

5. Marketing Spark (Mark Evans)

Mark literally subtitles this “The B2B SaaS Marketing Podcast,” so he's not hiding the focus. Episodes are short, sharp, and practitioner-led — messaging, brand, demand gen, and the unglamorous work of making B2B software sound human.

I reach for this one when I've got 20 minutes and want a single sharp idea, not a 90-minute meander. It respects your time.

Best for: B2B founders who want quick, focused marketing hits.

The catch: short format means less deep-dive. Great for ideas, lighter on step-by-step execution.

6. Marketing Powerups (Ramli John)

Ramli wrote the book on product-led onboarding, and Marketing Powerups is the rare show built around frameworks you can copy. Each episode reverse-engineers a specific tactic from a top marketer and hands you the “powerup” to run yourself.

This is the most actionable show on the list. If you're the type who wants a swipe file, not just inspiration, start here.

Best for: founders who learn by copying a concrete framework.

The catch: it's tactic-by-tactic, so you're assembling your own strategy from parts. Pair it with a show that gives you the bigger picture.

7. Lenny's Podcast (Lenny Rachitsky)

Technically a product-and-growth show, not a pure marketing one. But growth is marketing for most SaaS, and Lenny pulls the best operators alive into long, generous conversations about acquisition loops, retention, and pricing.

It made the cut because the growth episodes are the best free education on the internet for how modern software actually grows. Just know you're getting big-company playbooks more often than scrappy bootstrapper ones.

Best for: founders who want the deepest growth and product-marketing thinking available.

The catch: guests often come from companies with resources you don't have. Translate the principles, don't copy the headcount.

How to actually use a marketing podcast (so it's not just noise)

Here's the trap. You subscribe to all seven, you listen for 40 hours, and you've changed nothing. Felt productive. Wasn't.

What I do instead:

→ One show, one open question. Pick the show that matches the exact problem you have this month. Onboarding leak? SaaS District. Boring homepage? Exit Five. Listen with that one question in mind and skip the rest.

→ Steal one thing per episode. If a guest names a channel, an email, a hook — write it down and try it that week. One experiment beats ten notes you never open.

→ Don't binge alone. The reason that $13K mastermind beat every podcast I'd ever heard is that I had people to test the ideas with. A podcast tells you what worked for someone else. A room of founders tells you whether it'll work for you.

That last one is the whole reason I built a small group for it — more on that below. If you're also figuring out whether to start your own podcast as a distribution channel, I wrote a separate breakdown on that too.

FAQ

What is the best SaaS marketing podcast for beginners?

If you're early and bootstrapped, start with the Profitable Founder Podcast and Marketing Powerups. One gives you real founder stories with no ad budget; the other hands you copy-paste frameworks. Between them you'll have both the why and the how.

Are these SaaS marketing podcasts free?

Yes. Every show here is free in any podcast app. A few (like Exit Five) have paid communities attached, but the podcast feed itself costs nothing.

How many marketing podcasts should I actually follow?

Two. Maybe three. More than that and you're collecting, not applying. Pick the one that matches your current problem and one wildcard for new ideas, and let the rest go.

Podcast or mastermind — which is better for learning marketing?

Podcasts are the cheapest education you'll ever get. A mastermind is the fastest. Podcasts give you other people's answers; a peer group helps you find yours and holds you to shipping. Start with podcasts, graduate to a room when you can.

Where I take these ideas to test them

Listening is step one. The founders who actually grow are the ones who have somewhere to bring the ideas, pressure-test them, and report back next week.

That's what Profitable Founder Club is. A small group of bootstrapped SaaS founders between $5K and $50K MRR, all pushing for $100K. Bi-weekly calls where we solve three real member problems, monthly Q&As with founders who've crossed $100K MRR, and a batch capped at 20 so it stays a real room, not a Slack graveyard.

If a podcast ever made you think “I should try that” and then you didn't — this is the fix.