Most founders I know are grinding to get one app past $10K a month.
Tibo has four that passed $100K a month. Each.
His full name is Thibault Louis-Lucas, a developer from France. Pat Walls had him on Starter Story to walk through the exact playbook he reuses every time he launches. Five apps, around $700K a month combined, 50,000 paying customers, growing 20% month over month for six straight months at the time of recording.
I watched the whole interview so you don't have to. This is his SaaS portfolio strategy, the 12-step playbook behind it, and the real numbers.
Who Is Tibo?
You might know him as @tibo_maker on X.
He built Tweet Hunter and Taplio, sold both to lempire in 2022 for $2M upfront plus an earnout, and collected around $8M total after growing ARR from $1.5M to $8M to unlock it. I broke down that whole saga in How Tibo Sold Tweet Hunter for $8M.
One line from this interview stuck with me: "I failed for 5 years because I didn't know this."
Five years of dead products before Tweet Hunter. The playbook below is what he figured out in between, and he now runs it on repeat.
The SaaS Portfolio: 5 Apps, $700K a Month
The numbers he gave Pat, per product:
- Revid.ai: AI video creation. His oldest and biggest, around $400K a month and still growing 10% month over month.
- Outrank: started as a blog post generator, now an all-in-one SEO tool. Just passed $200K a month. The inside story of how it's run is in How Eugene Built Outrank to $200K/Month.
- SuperX: a toolkit for growing an audience on X. $13K a month.
- Feather: turns Notion pages into a blog. About $10K a month. Tibo acquired it for $250K.
- PostSyncer: post to 10 platforms at once. $1.5K a month.
Roughly $700K a month across the five, from 50,000 paying customers.
And it kept compounding after the cameras stopped. The portfolio crossed $1M MRR in early 2026, with Revid alone now past $600K a month. In September 2026 Tibo posted his scoreboard on X: Revid and Outrank past $100K MRR, SuperX and PostSyncer growing, Feather struggling.
I respect that he posts the losers too. Feather does $10K a month and he calls it the weak one. Most of us would frame $10K a month as the whole dream.
Why a SaaS Portfolio Instead of One Big App
The obvious question: why spread yourself across five products when your biggest is at $400K and growing?
His answer surprised me. It's fear.
"I'm scared as hell right now. The world is moving too fast."
He's lived it. When Elon Musk took over X, Tweet Hunter was doing $200K a month, and the platform chaos nearly killed it overnight. If OpenAI ships a feature tomorrow that makes one of his products obsolete, four others still pay for his family. He has a wife and two kids. The portfolio is insurance.
It's the same logic behind Daniel Vassallo's small bets philosophy, running at a much bigger scale.
One thing before you copy the five-apps move: he didn't start there. He got one product to stick, then reused what worked on the next one.
Steps 1 to 8: Get One App to Sticky
Tibo's first eight steps have nothing to do with marketing. They're about earning recurring usage.
Step 1: Ship your MVP in days or weeks. Take the shortcuts experts tell you to avoid. He's built MVPs on Bubble and starts from boilerplates. His math is brutal: 90% of launches fail, for him and everyone he knows. If each attempt takes a year, finding your winner takes 9 years. Compress the loop and you can ship a new project every week.
Step 2: Find 5 to 10 people who actually have the problem. Through tweets, subreddits, or cold email. If your mom loves your idea, you've learned nothing. Feedback from the wrong person is noise, positive or negative.
Step 3: Build a real relationship with each of them. The goal is understanding their workflow and their day, not collecting feature requests.
Step 4: Talk to them every single day. This is the one that separates Tibo from every founder stuck at $0. Until each product hits $10K a month, the support link inside the app points straight to his Twitter DMs. When someone reports a bug and you fix it in 5 to 10 minutes, he says, you might have a customer for life.
Step 5: Understand their ultimate goal. Your tool solves a small task inside a bigger ambition. See the bigger ambition and you can deliver 10x to 100x more value.
Step 6: Fix their problems, not yours. Most builders add features they find interesting. Tibo uses every one of his own products daily, so the annoying stuff gets fixed the moment it annoys him too. Ship a requested feature within an hour or two of the tweet and that user becomes your loudest advocate.
Step 7: Iterate in public. Staying active on socials keeps the request pipeline full. People tell him what to build next, every day, for free.
Step 8: Repeat until they can't live without it. Don't touch paid acquisition while retention leaks. Push traffic into a leaky product and 99% of it flows straight back out. His counterintuitive stickiness signal: complaints. A user who takes the time to complain wants your product to work. Silence is the scary one.
Steps 9 to 12: Distribution
Only after stickiness does he think about growth.
Step 9: Go broad. Try every acquisition channel to find out which ones respond. Product Hunt launches and building in public cost nothing, and for him they carry each new product to its first $10K a month.
Step 10: Become a media company. At some point every product needs a content engine: opinions about your industry, testimonials, case studies of customers winning with your tool. Content fuels every other channel you run.
Step 11: Move to compounding channels. SEO, ads, and affiliates. Set them up once, scale them for years. Outrank is his proof: build-in-public alone took it from zero to $20K a month, then flattened. Ads, a dedicated SEO hire, and a ramped-up affiliate program took it from $20K to $200K.
Step 12: Scale what works, kill what doesn't. In his experience, each product ends up growing from one or two channels. Once you know which ones, go all in. There's always another keyword to rank for or another affiliate to recruit.
What I'd Steal From This
The 12 steps are not the secret. Half of them boil down to "talk to your users", advice you've heard a hundred times.
The difference is that Tibo actually does it, with a mechanism that forces him: support link wired to his own DMs, every day, until $10K MRR per product.
He also named something I felt. The people best positioned to build software right now are often the most shy. His words: "I'm a developer. I want to stay in my cave." The whole playbook exists to drag him out of the cave, one uncomfortable conversation at a time.
So steal the order, not the headline. One app, five users, a conversation every day, until people complain when it breaks.
The portfolio can come later.
FAQ
How many SaaS products does Tibo run?
Five: Revid.ai (AI video), Outrank (SEO content), SuperX (X growth), Feather (Notion blogs), and PostSyncer (cross-posting). At the December 2025 recording they made about $700K a month combined from 50,000 paying customers, and the portfolio crossed $1M MRR in early 2026. Four apps he's built have passed $100K a month: Tweet Hunter, Taplio, Revid, and Outrank.
What is a SaaS portfolio strategy?
Running several smaller software products instead of betting everything on one. The upside is resilience: a platform change or a new AI release can kill one product without killing your income. Tibo's version has a strict order: get one product to real stickiness with a repeatable playbook, then apply the same playbook, audience, and distribution to each new product.
Should you build multiple SaaS apps at once?
Probably not on day one. Tibo built his portfolio after an $8M exit gave him savings, skills, and an audience, and even he insists on getting each product sticky before pushing growth. If you're pre-revenue, his own steps 1 to 8 argue for one product and 5 to 10 daily user conversations, not a portfolio.
What are the 12 steps in Tibo's SaaS playbook?
Ship an MVP in days or weeks, find 5 to 10 relevant users, build real relationships, talk to them daily, learn their ultimate goal, fix their problems instead of yours, iterate in public, and repeat until the product is sticky. Then go broad on channels, become a media company, invest in SEO, ads, and affiliates, and finally scale the one or two channels that work while killing the rest.
I interview bootstrapped founders running playbooks like this one on the Profitable Founder Podcast, with the real numbers behind them. New episodes weekly.
