I read SaaS blogs for two hours every Sunday morning. Coffee, no Slack, just tabs.
It is the cheapest education in this business. Better than most $2,000 courses I have bought (and I have bought the bad ones).
But here is the problem. Search "best SaaS blogs" and you get 100-item Feedspot lists where half the links are dead and the other half haven't published since 2022.
So I made the list I actually wish existed. Seven blogs I read on purpose, ranked by how much they have changed the way I build. Real founders, real numbers, no fluff.
One of them is mine. I will tell you which and why, no hiding it.
Let's go.
1. Profitable Founder Blog
Full disclosure: this one's mine. So take the #1 spot with a grain of salt. But I built it for a reason, so let me make the case.
Every other SaaS blog teaches you in theory. I wanted one that shows the actual math.
I paid $13,000 to join a mastermind back when I was doing $15-20K/month. Stupid money at the time. Six months later that SaaS was at $75K/month. I sold it. Now I write down everything I learned, plus I interview bootstrapped founders making $100K to $10M a year and pull out the one move that actually mattered.
The posts are stories with the numbers left in. How Marie built Tally to $5M a year giving it away free. How Nevo grew Postiz from 20K to 66K MRR in 35 days. How a non-technical pair built a micro-SaaS to $50K/month.
No "10 growth hacks" listicles written by an intern who has never shipped. Just founders, their P&L, and the part most people leave out.
Read it if: you are bootstrapping a SaaS and you want the real numbers, not the LinkedIn highlight reel.
2. Lenny's Newsletter
Lenny Rachitsky ran product at Airbnb, then turned his newsletter into the biggest product and growth publication in tech. Over a million people read it.
It started free, it is mostly paid now, and it is one of the few subscriptions I have never thought about cancelling.
His best stuff is the deep, boring-on-the-surface breakdowns. How companies actually do pricing. What the first 10 hires really look like. His seven-part series on building a B2B SaaS from zero is a free MBA if you read it slowly.
The catch: a lot of it is written for venture-scale teams. You have to translate. When Lenny talks about a 40-person growth org, ask yourself what the one-person version of that move is. That translation is where the value is.
Read it if: you want product and growth thinking from people who have done it at scale, and you can filter for what applies to you.
3. SaaStr
Jason Lemkin built SaaStr into the largest SaaS community on the planet. The blog has been running for over a decade and it shows. There is a post for almost every problem you will hit.
Hiring your first sales rep. When to raise prices. Why your churn is actually a sales problem. Jason posts daily, often short, often blunt.
Same warning as Lenny: SaaStr skews toward funded, sales-led companies. A chunk of the advice assumes a VP of Sales and a quota-carrying team you do not have yet. Read it for the patterns, not the prescriptions.
The filtering on the site is genuinely good. You can sort by stage and role, which most blogs this size cannot do.
Read it if: you want a 10-year archive of SaaS operating advice you can search when you hit a specific wall.
4. Indie Hackers
If SaaStr is the funded crowd, Indie Hackers is the rest of us. Founders sharing revenue, asking dumb questions in public, posting their first $100 month like it is a moon landing (it is).
The interviews are the gold. Real people, real MRR screenshots, the messy middle that nobody else writes about. You will read about someone who looks exactly like you, two years ahead, and it makes the whole thing feel possible.
The forum side is quieter than it was in its 2019 peak. But the archive of founder interviews is still one of the best free resources on the internet for bootstrappers.
Read it if: you are solo or near-solo and you need proof that small, profitable, boring software is a real path.
5. Ahrefs Blog
Ahrefs is an SEO tool. But their blog is the reason I include it here, because it is the best live example of product-led content I know.
They grew to over $100M ARR with almost no sales team, and the blog did a lot of that heavy lifting. Every post quietly shows you their product while teaching you something genuinely useful about SEO, traffic, and content.
Even if you never touch their tool, read it to study the model. This is how a SaaS turns a blog into a growth engine instead of a content graveyard. Steal the structure: target a real search query, answer it better than anyone, show your product where it naturally fits.
Read it if: you want to learn SEO and reverse-engineer how content actually drives SaaS revenue.
6. Baremetrics Blog
Baremetrics does SaaS metrics, and their blog grew up around radical transparency. They were one of the first to put their own MRR dashboard online for anyone to see (Open Startups).
The posts that matter are the ones on the numbers that actually run your business. Churn. LTV. MRR movements. What a healthy growth rate looks like at $10K versus $100K versus $1M.
It is less frequent than the others on this list. But when you are confused about a metric, or you want to sanity-check whether your churn is "normal," it is the first place I send people.
Read it if: you break out in a sweat when someone asks about your unit economics and you want to actually understand the numbers.
7. Starter Story
Starter Story has interviewed thousands of founders, and the format is dead simple: how did you start, how much do you make, what would you do differently.
It is not all SaaS. You will read about candle businesses and newsletter operators and weird physical products. But that is part of why I like it. It widens what you think is possible and it reminds you that distribution beats code in almost every story.
Skim it. Do not try to read it all, you will drown. Use the search, find three businesses adjacent to yours, and read those closely.
Read it if: you want a firehose of "ordinary person built a real business" stories to keep your motivation tank full.
How I actually use these (so they don't become noise)
Seven blogs sounds like a lot. It is not, if you have a system.
Here is mine:
→ I do not subscribe to email for most of them. Email is where good blogs go to become guilt. I read on purpose, Sunday morning, in a browser.
→ I read for one specific problem at a time. Pricing week, I read SaaStr and Baremetrics on pricing. Churn week, the same. Targeted beats firehose.
→ When a post actually changes something I do, I write the change down in one line. Not a highlight. The action. "Raised annual plan to 2x monthly after X." That is the whole point of reading.
If you want the same thing in different formats, I keep two more lists: the best newsletters for SaaS founders and the best SaaS YouTube channels. Same idea, different commute.
Frequently asked questions
What is the best SaaS blog for a complete beginner?
Indie Hackers and Starter Story. Both are story-first, low on jargon, and high on "a normal person did this." Start there, then graduate to SaaStr and Lenny once you have shipped something and have real problems to solve.
Are paid SaaS blogs worth it?
Lenny's is the only paid one on this list, and yes, for me it pays for itself many times over. But do not pay for content you are not going to read. The free archives here will keep you busy for months. Pay when free runs out, not before.
How many SaaS blogs should I follow?
Fewer than you think. Three you read deeply beat thirty you skim guiltily. Pick the two or three from this list that match your stage and ignore the rest until your problems change.
Why is your own blog ranked first?
Because it is mine and I am not going to pretend otherwise. I built it to be the blog I wanted when I was stuck at $15K/month: real founder numbers, no theory, no VC cosplay. Rank it wherever you want. The other six are excellent and I read them all.
Reading is step one. Talking to founders ahead of you is step two.
Blogs are a one-way street. They are great, but you cannot ask a blog post why your specific churn jumped last month.
That is why I built Profitable Founder Club. It is a small group of bootstrapped SaaS founders between $5K and $50K MRR, all working toward $100K. Bi-weekly calls where we solve three real member problems live. Monthly Q&A with founders past $100K. Capped at 20 so it stays a room, not an audience.
If you are tired of reading about other people's wins and want a few in your own corner, come say hi.
