Nevo grows his SaaS by 1 to 2K MRR. Every single day.
His product, Postiz, went from 20K to 66K MRR in 35 days. The trigger? One article written by a guy with 200 followers that hit 7 million views.
That article sent 700 trials to Postiz in a single week. Nevo usually gets around 100 a month.
Before all that, he spent a year and a half grinding Postiz to 20K MRR the slow way. Open source. 6 million Docker downloads. A new growth hack every couple of months.
I sat down with Nevo on the Profitable Founder Podcast. Here's the full playbook.
The product that started as something else entirely
Postiz wasn't the plan. Back in 2022, Nevo worked at Novu, an open source notification platform. Just by going open source, he helped grow it to 30,000 GitHub stars in 18 months.
Then he started consulting open source companies on the exact same playbook. High ticket. 3 to 4K per customer for two meetings a week.
That consultancy became a SaaS idea called GitRoom. A tool to run your open source launch: how to post on Reddit, how to post on dev.to, all his tricks.
He killed it fast. Too niche. You can't build a SaaS on a market that small.
So he pivoted the same codebase into a social media scheduling tool. Open source, of course. He launched it on Reddit in 2024 and the post got 250K views.
Why did that work? Because /r/selfhosted actually wants to hear about your new open source release.
→ On most subreddits, self-promotion gets your post filtered
→ In open source, people are waiting to learn about your launch
→ He posted one or two of these a month, each pulling ~250K views
The growth hacks that built the first 20K
Nevo calls himself a growth hacker. He told me he loves marketing more than building the actual product.
His big realization: you don't fight the giants. Buffer makes $2 million a month. Hootsuite makes tens of millions a year. You find the blue ocean they aren't touching.
The single biggest lever wasn't open source. It was trends. Every time a new wave hit, he planted Postiz in the middle of it.
→ N8N templates. People built viral automations, and Postiz became the final node that schedules to social. He hired someone on Upwork to scrape founder emails from N8N groups on Skool, then offered free accounts and newsletter spots to get added to templates. That jumped him from 6K to 12K MRR.
→ MCP. When everyone was talking about MCP, he built one for Postiz, launched it on Product Hunt, and listed it in every MCP library he could find. Another 3 to 4K MRR.
→ Starter Story. A feature there added 3K MRR.
This idea of attaching your brand to a bigger trend is something I keep hearing from founders. If you want the deeper version of finding that wedge, read my breakdown of how to build a micro-SaaS.
He also kept winning Product Hunt. Not by begging for upvotes. By reaching out privately and offering something back: a newsletter feature, a free account, customer intros. Then automating that outreach across LinkedIn, Slack groups, and X.
One Product Hunt win landed Postiz in The Rundown AI newsletter for free. 200 people hit the site immediately.
The 200-follower article that broke everything
Before Oliver, Nevo had already made Postiz agentic. He built a skill for OpenClaw, added a section to his site, got the product ready for agents.
Then he spotted a guy named Oliver Henry on X. 200 followers. Oliver had built an OpenClaw machine he called Larry that automated his TikTok and mentioned Postiz a few times.
Oliver said he'd write an article about it. Nevo figured: maybe 10K views, maybe two or three subscriptions. Nice, whatever.
The article hit 7 million views. Postiz was mentioned nine times. They had never spoken.
700 trials in a week. The week after, Oliver wrote a second article that did 1.5 million views, and it converted even harder.
Why? The second one wasn't a step-by-step guide. It shipped a skill. You install the skill, and to run it you need Postiz. Same mechanic as the N8N templates, just way stronger.
So Nevo did what any growth hacker would. He poured the new revenue back in and paid people with 200 to 300 followers to write more articles. Most were already using the tool. Today he sits at a constant 400 trials a week.
Why agentic-first is the only blue ocean left
Here's the part that matters even if you'll never build a scheduling tool.
Nevo didn't rebuild Postiz to ride OpenClaw. He changed the marketing and added a CLI. That was basically it.
The CLI was the real edge. Instead of an LLM writing a huge JSON payload for every API call, it runs one line: postiz create post -m "message" -i id. Less context, faster iteration, cheaper. He thinks he was one of the first to ship a CLI for agentic use.
To make a SaaS OpenClaw-friendly, you need three things:
→ A skill (one MD file built from your API docs)
→ A CLI
→ Your API
He literally handed Claude Code his docs and said "make a CLI for me." Done.
The bigger thesis: every market is flooded because anyone can vibe code anything now. So you find the blue ocean, and right now that's agentic, because there aren't enough people there yet. Postiz becomes a piece in a workflow, not a destination. Someone clips a YouTube video, generates UGC, finds trending content, then pipes it into Postiz to schedule.
I interview founders like this every week → Watch the Podcast
The ugly side of growing 1K a day
Fast money, fast problems. Nevo was honest about it.
At 20K, he got four or five support tickets a week. Now it's 10 to 20 a day, and Postiz has 30 channels, so there are bugs everywhere when those platforms change their APIs.
His real enemy is overwhelm. Open the inbox to 100 unread, see 40 tickets, and he just freezes. So now his daily priorities are brutally simple: fix bugs first, marketing second, and figure out how to hire customer support without funded-company salaries.
He's also sitting on a new problem most founders would kill for: too much cash and not enough time to deploy it. He's now working with an ads expert to build a CLI for Facebook ads, because the actual Facebook UI is too slow.
Frequently Asked Questions
Who founded Postiz?
Postiz was founded by Nevo, an open source growth hacker who previously helped grow Novu to 30,000 GitHub stars and ran a high-ticket consultancy for open source companies. He pivoted an earlier project called GitRoom into Postiz, an open source social media scheduling tool, in 2024.
How much does Postiz make?
Postiz hit 66K MRR, up from 20K MRR in just 35 days. Nevo says it now grows roughly 1 to 2K MRR every single day. The product is open source with around 6 million Docker downloads and charges from $29 per month.
How did Postiz grow so fast with OpenClaw?
Nevo made Postiz agentic-first by shipping a skill, a CLI, and his API. A creator named Oliver Henry then wrote an article that hit 7 million views and sent 700 trials in one week. Nevo scaled it by paying small creators to write more OpenClaw articles featuring Postiz.
The lesson Nevo keeps coming back to: don't be the hype, attach yourself to it. Find the trend nobody has crowded yet, and put your product in the middle of it.
