Keegan went from zero to 325,000 Instagram followers in 90 days. He's 23.
His trick? He bought a riverside property for $267,000 (it was listed at $650,000) and started documenting the renovation through daily videos. The first video about the house got 1 million views.
Meanwhile, I started posting daily 71 days before this conversation. I'm at 1,800 followers. So yes, I had questions.
I sat down with Keegan on the Profitable Founder Podcast. Here's the full playbook.
His first videos were stuck at a couple hundred views
Keegan finished college basketball this year. He's had his real estate license for three years, and as a young agent competing with people who have decades of experience, he saw social media as the one place where creativity beats seniority.
His first videos? Monotone. Bland. Boring. His words, not mine.
They sat in the hundreds of views for weeks. The kind of numbers that make most people quit.
What kept him going was an Alex Hormozi video: everybody hits that hard point, and most people quit there. If you just don't quit, you beat 99% of people. So every time Keegan felt like stopping, he told himself: "Most people would quit right now. Keep going. It'll be worth it."
It was worth it.
The $267,000 deal that changed everything
While he was studying creators like Rajin (a college kid building luxury cabins), Keegan was cold calling investment properties in his off time.
He found a riverside house listed at $650,000. The sellers had cut it to $550,000. He bought it for $267,000.
And here's the part people miss: none of it was his own money. He took out a private money loan and teamed up with an investor who funded the deal. The story and the numbers sold the loan.
He figured a deal that good deserved at least one video. That first video hit 1 million views. Every single video he's posted since has passed 100,000 views.
His best one is at 13.9 million.
The hook he repeats in almost every video
Watch Keegan's content and you'll hear the same opening line again and again: "We bought this house for $267,000."
It's deliberate. Two reasons:
→ Returning viewers recognize him instantly. "Oh, this guy again. I liked his last one."
→ New viewers get context in three seconds. Guy bought a property for $267K, it looks like crap, I wonder what it becomes.
Then the signature sign-off: "Follow along as we bring this house back to life." A call to action that never says "follow me." Rajin's version is "follow me gang." Yanni's is "follow your boy." Same structure, different flavor.
That's the move. He didn't invent the format, he borrowed a framework that was already working and put his own flair on it. It's the same logic I push when I tell founders to copy a proven playbook instead of inventing one.
And the algorithm rewards it. On his 13.9M video, the 3-second hold rate was crazy and the average watch time was insane. He's racked up something like 14 years of total watch time on that single video. His theory: Instagram doesn't care that much about likes or saves, it cares how long people watch.
His exact system, from script to publish
Keegan scripts everything, because he films one sentence per shot, moving locations between takes. Without a script, nothing would flow.
The template:
→ Catchy opening hook, 1 to 3 sentences ("We bought this house for $267,000")
→ Context: what this video is about, so new viewers know what they're in for
→ The conflict or update on the project since the last video
→ The plan or progress, with a bit of dry humor
→ Soft CTA: "Follow along as we bring this house back to life"
He drafts in a ChatGPT project, then rewrites heavily because the raw output is robotic and sounds like everybody else. (He told me he's switching to Claude because it sounds more like him.)
The gear is a tripod and a mic. That's it.
The house is three and a half hours from where he lives. So once a week he drives down with multiple outfits, knocks out four or five videos in one day, and edits them on his phone in CapCut the day before posting. Editing takes 30 minutes to 2 hours per video, with preset formats and just two background songs he alternates.
He publishes on TikTok first, then repurposes the same video on Instagram and YouTube. Results: 325,000 on Instagram, 92,000 on TikTok, 9,000 on YouTube. Instagram is carrying the whole thing.
Why he refuses to monetize (for now)
So far Keegan has only made money from TikTok view payouts. No brand deals. No course.
His reasoning: he blew up so fast that selling a course now would be a disservice. He'd rather build trust with his audience first and prove he's not a one-trick pony.
Besides, the real payday is the house itself. The plan is a BRRR play: buy, renovate, refinance. He expects to be all-in around $600,000, with an appraisal between $800,000 and $1 million. Refinance at 80% loan to value, pull all the money back out, live in it two years, then sell with no capital gains. That last move alone could be worth $160,000 or more.
The content isn't the business. The content is the distribution for the business.
The part nobody tells you: it's cringe until it isn't
Keegan was honest about something most big creators hide. Posting yourself on the internet feels cringey at the start, and pretending it doesn't is detrimental. You have to accept it and post anyway.
Even now, his camera roll is chaos. Some days he does 10 takes in a row, mumbling, asking himself "Dude, what am I doing?" His fix is what he calls getting loose: literally shaking out before recording, like before a basketball game. If you're thinking too hard about your shot, you miss. When Steph Curry is in flow state, everything goes in.
His message for anyone scared to start: you don't think your story is worth sharing, but everybody has a story worth sharing. Some guy known as Hub's Life gained a million followers posting videos of his 9 to 5 commute.
And the neighbors who laugh at you filming yourself today? Once you have 300,000 followers, they come over to talk. (Crazy, but true.)
I interview founders like this every week → Watch the Podcast
Frequently Asked Questions
Who is Keegan, the real estate creator with 325K followers?
Keegan is a 23-year-old real estate agent and former college basketball player. After getting his license three years ago, he bought a riverside property for $267,000 with a private money loan and grew 325,000 Instagram followers in 90 days by documenting the renovation in daily videos.
How did Keegan gain 325,000 followers in 90 days?
He posted daily videos about renovating a house he bought for $267,000, using a repeatable structure: a numbers-driven hook, context for new viewers, a project update, and a soft call to action. His first house video hit 1 million views, and every video since has passed 100,000 views.
How much money will Keegan make on the $267,000 house?
He plans a buy, renovate, refinance strategy. With roughly $600,000 all-in and an expected appraisal between $800,000 and $1 million, he'll refinance to pull his investor's money out, live in the house two years, then sell. The exit could net $160,000 or more with no capital gains.
Your story is worth sharing. Post it before you feel ready, because the only difference between cringe and credibility is that you didn't quit.
