You typed "is SaaS Academy worth it" into Google, which means you're probably a SaaS founder somewhere past $10K MRR wondering if Dan Martell's coaching program is worth the (famously unpublished) price tag.
Here's the twist nobody else ranking for this query will tell you.
You can't join SaaS Academy anymore. It's gone.
In 2026, SaaS Academy was acquired by Precision, an AI agents company. Go to saasacademy.com right now and you'll get redirected to a page on precision.co that says, in big letters, "SaaS Academy is now Precision."
So this review is going to do three things: tell you what SaaS Academy actually was, give you an honest read on whether it was worth it while it existed, and show you what to do instead in 2026. I run a founder community myself, so I'll flag my bias where it shows up.
What SaaS Academy was
Dan Martell started SaaS Academy in 2017. Before that he was the guy behind Clarity, and later he wrote Buy Back Your Time, the book that put him in front of every founder on YouTube.
By the time of the acquisition, SaaS Academy called itself the largest coaching company for software CEOs in the world. The numbers on Precision's own page: 3,000+ founders coached, 52 exits, and 350+ growth playbooks built along the way.
The model was high-ticket group coaching for B2B SaaS founders:
- You needed roughly $10K+ in monthly recurring revenue to get accepted
- You got assigned coaches (mostly ex-founders), plus a structured playbook library
- There was a member community and live events, with old program pages and third-party reviews describing three live events a year including a two-day strategic workshop
- Tiers went from Growth Accelerator up to Boardroom for later-stage founders
It was coaching, not a mastermind. That distinction matters more than people think. In a mastermind, peers at your stage tear your problem apart. In coaching, someone who's ahead of you hands you a playbook. I wrote up the difference in mastermind vs group coaching if you want the full breakdown.
What it cost (and why nobody would tell you)
SaaS Academy never published pricing. Not on the site, not anywhere.
You booked a call, they qualified you, and then they told you the number. That's a classic high-ticket sales motion, and it's the single most common complaint you'll find in reviews: you couldn't evaluate the offer without getting on a sales call first.
For context on what founder programs cost when they DO publish numbers: MicroConf Connect runs $499/yr, Dynamite Circle is $697/yr, Vistage lands between $13K and $22K a year all-in, and Hampton has been reported at $8,500 to $15,000. SaaS Academy sat firmly in the high-ticket coaching bracket, priced per conversation. I keep a running comparison in how much does a mastermind cost.
What happened in 2026: the Precision acquisition
Here's the part that makes every older "SaaS Academy review" on Google obsolete.
Precision acquired SaaS Academy in 2026. Precision is run by Matt Verlaque, a former firefighter who taught himself to code, sold a software company for eight figures in 2020, and then ran SaaS Academy as its COO, where he personally coached 500+ tech founders.
Dan Martell isn't running the new thing. He shows up on Precision's homepage as an endorsement from Martell Ventures, calling Verlaque "one of the smartest operators I know."
And the product is completely different. Precision isn't a coaching program. It's an AI agents platform aimed at companies with 10 to 50 employees. The pitch is that those 350+ SaaS Academy playbooks got baked into AI agents that work across your team every day, instead of surfacing once a month on a coaching call. They claim 40+ agents in the library and a first agent live within 30 days.
Whether that's a better product is a separate question. But if you came here looking for the coaching program your founder friends raved about in 2023, that program no longer takes applications. It doesn't exist.
What members actually said
SaaS Academy's Trustpilot sits at 3.7 out of 5 from 71 reviews, with only 6 reviews in the last 12 months.
The five-star side is consistent: a November 2025 review praises the coaches as experienced founders who genuinely care, and several others single out the community and the depth of the resource library.
The one-star side is uglier. A September 2026 review accuses the company of buying contact details to send spam. A September 2025 review claims the reviewer lost access to most of the content they'd paid for. And a chunk of the negative reviews come from people who were marketed to aggressively, not from members.
That mix tracks with everything I've heard privately: the actual coaching was good, and the sales machine around it rubbed a lot of founders the wrong way.
Was it worth it when you could join?
Honest answer: for the right founder, probably yes. 52 exits out of 3,000+ coached founders is a real track record, and the coaches were operators, not theorists.
But high-ticket coaching only pays for itself under two conditions.
First, you need enough revenue that one unlocked bottleneck covers the fee. At $10K MRR, a program costing tens of thousands is a terrifying line item. At $50K MRR, one pricing fix pays for it.
Second, you need to actually run the playbooks. Every review that says "life-changing" comes from someone who executed. You're paying for direction. Walking it is still on you.
I've lived this from the other side. In my last SaaS, I paid $13,000 for a mastermind when I was doing $15-20K a month. Stupid decision, right? Six months later I was at $75K a month. The room did that, not the price tag. I broke down that whole calculus in are mastermind groups worth it.
What to do instead in 2026
Your options depend on what you were actually shopping for.
If you wanted the playbooks: Precision is the official successor. Different product, same DNA. If you're at the 10-50 employee stage and want AI agents running ops, that's the door to knock on.
If you wanted a coach: Dan Martell still coaches founders and CEOs directly through his own brand at danmartell.com. The SaaS Academy machine is gone, but the man himself isn't.
If you wanted a room of founders at your stage: that's a mastermind, and it's honestly what most people searching this query need. Full disclosure: this one's mine. I run Profitable Founder Club, a private mastermind for SaaS founders between $5K and $50K MRR pushing toward $100K. Bi-weekly calls where we solve 3 member problems live, a monthly Q&A with founders past $100K MRR, and each batch is capped at 20 so nobody hides in the back.
Apply to Profitable Founder Club →
If you wanted structured peer groups with published pricing: MicroConf Connect ($499/yr) and Dynamite Circle ($697/yr) are the self-serve end, and Vistage ($13K-$22K/yr) is the executive end.
The bottom line
Was SaaS Academy worth it? For funded and growing B2B SaaS founders past $10K MRR who executed, the track record says yes. The unpublished pricing and the aggressive funnel were the tax you paid to find out.
But in 2026 the question answers itself. SaaS Academy is now Precision, the coaching program is closed, and every "review" that doesn't mention the acquisition is telling you about a product you can't buy.
Figure out which piece you were actually after (playbooks, a coach, or a peer group) and buy that piece directly. It's cheaper and you'll know the price before the sales call.
FAQ
Does SaaS Academy still exist?
No. SaaS Academy was acquired by Precision in 2026 and saasacademy.com now redirects to precision.co. The coaching program no longer accepts members; Precision sells AI agents built on SaaS Academy's playbooks instead.
How much did SaaS Academy cost?
Pricing was never published. You had to book a sales call to get a number, with a minimum of roughly $10K MRR to be accepted. Reviews consistently placed it in the high-ticket coaching bracket.
What is Precision?
Precision is an AI agents platform for companies with 10 to 50 employees, founded by Matt Verlaque, SaaS Academy's former COO. It claims 40+ agents built from 350+ SaaS Academy growth playbooks, with a first agent live within 30 days.
Is Dan Martell still coaching founders?
Yes, through his personal brand at danmartell.com rather than SaaS Academy. He appears on Precision's site as an endorser via Martell Ventures, not as an operator of the new company.
Was SaaS Academy a scam?
No. A 3.7/5 Trustpilot from 71 reviews with real five-star praise for the coaches is not what a scam looks like. The recurring complaints were about the marketing machine: unpublished pricing, hard-sell calls, and one 2026 review accusing them of spamming purchased contact lists. Annoying funnel, real product.
What are the best SaaS Academy alternatives in 2026?
Depends on what you wanted. Precision for the playbooks-as-software angle, a direct coach if you wanted 1:1 guidance, or a mastermind like Profitable Founder Club, MicroConf Connect, or Dynamite Circle if you wanted a room of founders at your stage.
